Professional experience:
A marketing executive with over 10 years of experience in content marketing, ad tech, and marketing technology. I’m a seasoned public speaker and thought leader, having been included as a featured speaker at conferences like Content Marketing World, and placed bylines and featured commentary in several marketing and publishing trade publications like Pubexec, ClickZ, Marketing Land, and Content Marketing Institute. Previously, I served as Vice President of Marketing at TrenDemon, a content marketing optimization and attribution platform, and Anyword, an AI copywriting platform. I also spent five years at Taboola, where I built the groundwork for Taboola’s “Creative Shop” and “Taboola Trends”, and wrote the rulebook for creating content that converts on native advertising channels.
On a personal note:
A wife and a proud mother of 2 amazing kids. I love geeking out on Harry Potter and Dr. Who, watching dumb reality TV, and back when it was possible, going to rock concerts.
Great marketing for me is:
Remembering that there is a human on the other end of your KPIs, and you need to provide that human with value, even if they’re not your customer (yet!).
