Professional experience: With over 20 years of high-tech industry experience in companies like Qognify, NICE Systems, TTI Telecom and BVR Solutions, I’m a marketing and product management expert. I specialize in building B2B marketing and go-to-market strategies and utilize my past experience in the fields of M&A, professional services and training to build strong brands and help companies make an impact. I hold an MBA from the Kellogg School of Management at Northwestern University and a B.Sc. in Computer Science from the Academic College of Tel-Aviv-Jaffa.
On a personal note: I love spending time with my family, my amazing 3 kids who keep me up-to-date with the latest MarTech (did anyone say TikTok?) and being the captain of my Mamanet (Cachiball) team.
Great marketing for me is: Making your brand and product look effortlessly awesome.