Professional experience: Seasoned executive with expertise spanning marketing, product and business development. Over 20 years of leadership, managing the life-cycle of networking, SDN/NFV, vCPE, industrial IoT, and cyber security solutions.
Experienced in leading go-to-market strategies, including the planning and execution of global marketing initiatives and business development activities within various vertical markets. Business mentor at the Tel Aviv University – Coller School of Management, where I enjoy sharing my experience with MBA students and graduates.
On a personal note: Happily married and a father to 3 boys, Israel rowing champion in the past and avid endurance mountain bike rider at present. Loves the big outdoors, finds time to unplug occasionally, get off the grid and reconnect to nature.
Great marketing for me is: Start at the customer needs, build a unique solution that addresses a real problem, tell a story that inspires