Professional experience: After working as a journalist for 15 years, I recently joined Aleph, an early stage venture capital fund, as head of marketing. I previously worked at the BBC as a video journalist, producer and writer, creating multimedia digital content on news and feature stories around the region. I am currently working with our portfolio companies on developing their own unique stories and brands, as well as on their messaging, content creation, media relations and PR, and building marketing teams.
On a personal note: I’m married and a mom to three boys and loving living in Israel and working in this dynamic ecosystem.
Great marketing for me is: Great marketing for me is about connecting to people, this is what compelling storytelling is all about – building real connections and creating engagement with human beings.