Professional experience: My experience includes management positions including COO, managing director and CMO, both in enterprises and in startups. I started my career in business operations and sales management before I became a marketer. This mean I have experienced firsthand the impact that marketing has on companies’ growth. I specialize in strategy, positioning, brand awareness and demand generation for B2B SaaS companies.
On a personal note: Marketing is a career that allows me to train the left side of the brain just as much as the right side, and that’s what makes it so fun.
Great marketing for me is: The real value of marketing happens when it drives company strategy and is highly connected to tactical execution.