Professional experience: I started my marketing career at eToro, a B2C startup, and after a few exciting and challenging years, I learned that I prefer the world of B2B marketing. Since then I’ve worked at a variety of cybersecurity startups, including Incapsula and Secdo, both of which were acquired. I also lecture on marketing, provide consultation to B2B startups, and mentor entrepreneurs at different accelerators.
On a personal note: I love the creative and psychological side of marketing. I love to build marketing from scratch and I thrive in a startup atmosphere. I am addicted to the feeling of not knowing what tomorrow brings.
Great marketing for me is: Getting your audience educated in a positive way on your product/service from someone else.