Professional experience: An expert in data-driven Marketing & Strategy, excelling in leveraging analytics to define and implement results-oriented actions. Comfortable with both drawing long-term strategies as well as tactical operations. Over 15 years of experience in dominant B2C and B2B companies (namely Louis Vuitton, Sephora, Groupe Beaumanoir, EyeClick), leading all marketing aspects, with strong intercultural management skills acquired through an international professional background. I hold a bachelor’s degree in Mathematics & two Master’s degrees: one in Marketing & Strategy and the other in Computer Sciences from the acclaimed Universite Paris Dauphine.
On a personal note: As a French hailing from Paris, I’m passionate about human behavior understanding. This learning quest encouraged my travel enthusiasm, especially after spending six years in China (Shanghai), and now happy to have settled in Israel for 3.5 years.
Great marketing for me is: Leveraging all kinds of creativities to make the brand and the customers fall in love – orchestrated by the data.