Professional experience: A seasoned Marketing executive with a keen understanding of technology and business. I bring more than 15 years of experience in the hi-tech industry in various business development, marketing and product management roles, specializing in branding deep-tech, developing go-to-market strategies, and building multi-layered campaigns to reach the right stakeholders. In my current role as VP of marketing @ Valens I have built the Valens marketing group from scratch and successfully defined and executed unique go to market strategies that have defined Valens’ HDBaseT technology as an industry standard, and Valens as a leading brand in both Audio-Video and Automotive industries.
On a personal note: A Tel-Avivian at heart, a tech geek, an avid foodie, and a hopeless Francophile.
Great marketing for me is: Technology Marketing is all about taking highly-complex technological concepts and turning them into a crystal clear, compelling story.