Professional experience: Copywriter at Y&R.
Founder of UTURN (social media agency that later on merged to Grey Group IL – Adler Chomksi),
Head of Digital at Adler Chomski (led digital for P&G, Sony, VW, Microsoft, Intel, and more).
I then launched “The Marketing Partner,” an outsourced CMO service, leading strategic marketing-heavy projects for brand-driven startups as Missbeez, Venn, Jelly Button, Jolt, Ma’apilim, Shookit, Bond, and more.
On a personal note: I’m a big believer that you CAN build global brands out of Israel. Both B2B and B2C, and Brand-Driven Companies.
Great marketing for me is: Make your brand the best party in town.