Brachie Sprung | aMoon

Chief Communications Officer & Head of IR and People

Professional experience:
Chief Communications Officer & Head of Investor Relations and People at aMoon, where I manage relationships with the fund’s global investor base, strengthen and scale aMoon’s rapidly growing team, and oversee marketing, communications and brand strategy. In this position I work closely with our portfolio companies, providing support around storytelling PR and marketing. Prior to joining aMoon, I was the Director of the International Office of Jerusalem Partnerships, an initiative spearheaded by former Mayor of Jerusalem Nir Barkat and global philanthropic foundations focused on building public-private partnerships to benefit the city of Jerusalem. Before that, I served as Senior Advisor for International Affairs and Media to the Mayor of Jerusalem. In this capacity, she was responsible for developing strategy, building partnerships, and setting priorities for all aspects of international engagement and media. Previously I served as Associate Director of PresenTense, a social entrepreneurship program which operated in 11 cities around the world. I organized and hosted TEDx Jerusalem in 2012 and co-created the Magid Project, a storytelling and leadership initiative for 50 young emerging Israeli leaders supported by the Schusterman Family Foundation.
On a personal note:
Passionate about the power of storytelling and constantly thinking about the words we use and the messages we convey. My motto: “words matter”. A proud mother of three boys, an avid early adopter of everything new and a true news junky.
Great marketing for me is:
The most effective marketing rarely feels like marketing
Expertise:
Storytelling, Messaging
Skill Set:

Blog Posts, Articles, Interviews, Podcasts: