Professional experience: A software engineer turned to the bright side of tech – Asaph is an entrepreneur who held a wide range of marketing leadership roles in startups across Israel and Australia. Asaph is currently the CMO of Firebolt, a big data analytics startup that revolutionizes the analytics experience. Previously, Asaph was one of the first team members at Checkmarx, Israel’s fastest growing cyber security company where he led the marketing team and helped grow the company’s revenue X85.
On a personal note: I love building things from scratch and watch them grow very fast. I also love helping people and to do that, I set up Techie Talkie (www.techietalkie.io) a tech marketing videocast so more people can tap into the awesome marketing knowledge we have in Israel. Also founded https://cleargiving.com – a Peer 2 Peer charity platform that brings clarity to charity.
Great marketing for me is: Great marketing for me means creating memorable & fun experiences that add value to the customer’s life and makes them better at what they do