Professional experience:
Over the past 20 years, I’ve led marketing teams in a range of B2B and B2C industries, including BI,
cybersecurity and cloud technology. I have experience bringing products to market, rebuilding brand
reputations and turning profit in previously unprofitable situations. I specialize in understanding what
motivates customers, and coming up with data-based out of the box strategies that move them to
action.
On a personal note:
I think-walk nonstop, and swim too, but not in Michael Phelp’s lane. I’m addicted to Netflix at
least as much as to food, I speak three languages, and I love my team and my family a lot. I
believe that intelligence is the ability to change, and that happiness is being confidently weird.
Great marketing for me is:
An art of precision combined with creative brand-building capacities. It requires being forward-
thinking, creative, and rising above the noise – while remaining hands-on, collaborative,
versatile, adaptive and, most importantly, analytical.
