Amit Bivas | Optimove

VP Marketing

Professional experience:
Amit, a key member in Optimove’s management team, is a seasoned marketing executive with extensive experience planning, developing and executing B2B and B2C marketing strategies from the ground up. His success stems from the potent combination of people management skills, a strong data analytics and statistics background, business acumen, creativity, passion and a keen eye for detail. In brief, Amit is the rare executive who merges both the art and science of marketing.
On a personal note:
I live in central Tel Aviv, am happily married to Efrat, and father to Ariel and Rona.
Great marketing for me is:
The ability to tell a *really* good story…