Adi Yazdi | Pearl Cohen

Global CMO & CBDO

Professional experience:
I am a professional marketing specialist with more than 20 years of experience in the B2B arenas. I am currently the Global CMO & CBDO of the International law firm, Pearl Cohen. Within 18 months at the firm, I built the marketing departments, strategy and work plan both in Israel and NY and led the firm in a repositioning from an IP boutique to a global, full-service firm.
On a personal note:
Married to Ofer and a proud mom to Omer, Romi, and Ariel. I’m the lead singer in an amateur rock band. We play fun music that we all love such as Queen, Aretha Franklin, George Michael, Allman Brothers, Amy Winehouse, Muse, and more. I mostly like doing fun and crazy stuff with my amazing kids. They make me so happy and laugh a lot. I love traveling, exploring new places, and meeting new people.
Great marketing for me is:
Creating new ideas and bringing them to life along with the exciting inner feeling when a new project is born.