Efrat Fenigson

Efrat Fenigson


CMO, Mindspace, and Co-founder, G-CMO

Professional experience:
I’m a seasoned CMO, with 17 years of experience in technology, marketing and personal branding.
Today I’m the CMO of Mindspace, a global leader in flexible spaces, with 32 locations in Europe and the US.
I was awarded “CMO of the year” for 2019 by Israel’s Geektime magazine, and one of the top 10 tech marketing execs in 2017.
I co-host ‘Market Shift’ videocast, and co-manage the Israeli personal branding community, “Walk the Talk”.
My previous positions included leading Marketing at Airobotics, an autonomous drone startup, and at Viaccess-Orca.
I hold a bachelor’s degree in Computer Science from Monash University in Melbourne, Australia.

On a personal note:
I’m Ethan’s mum, he’s 12 years old and keeps me busy while making me proud. I’m passionate about human rights (I’m an activist), about fashion, design, travel and food.

What is great marketing for me – in 1 sentence:
Marketing is like a puzzle to me. I enjoy putting together pieces of the puzzle to influence perception and build brands that impact the world for the better.